The campaign "Suomi elää luovuudesta" (In Finland, Creativity is life) already has 4,500 supporters

The campaign ‘Suomi elää luovuudesta’ (In Finland, creativity is life) already includes 4,496 widely known creative workers and citizens. Until the second week of June, the campaign challenges you to join in an appeal for the appreciation of creative work: creative industries are a sustainable growth opportunity for Finland and an internationally significant industry. The signatories demand that the cuts made in the field be turned into investments.

Creative workers from all areas of culture have signed the campaign appeal. The group of signatories includes an impressive number of well-known figures, such as:

All creative workers are welcome to sign the appeal. All citizens can also show their support for the appeal on the campaign website (in Finnish).

Olavi Uusivirta tells us why he joined the campaign:

“Gigs employ not just music and presentation technology professionals, but also marketing experts, bus drivers, hotel staff, salespersons, critics and photographers. The impact of the creative industry is many times larger than the industry itself. This is what we mean when we say that in Finland, creativity is life. Now is the time to make investments, not cutbacks,” Uusivirta says.

Enquiries: Sari Siikasalmi, sari.siikasalmi@kreab.com, +358 50 352 1073

The campaign is arranged by the Tekijänoikeusakatemia ry association; its members include e.g. Teosto, Kopiosto, Gramex, Kuvasto and Sanasto. Kreab and Helsinki 14 are responsible for the practical planning and implementation.